Cool that you're stopping by DIVIDED KINGDOM.
The label that doesn't care about pleasing everyone. You're not into mainstream and especially not into watered-down fashion? Then you've come to the right place.
Our mission: Make a statement with T-Shirts and Hoodies.
That sounds simple at first. But our designs are different. Socially critical, provocative,
rebellious - they tear the viewer out of their comfort zone and leave no one cold. For us, it's about bringing a message out into the world that shakes people up.
DIVIDED KINGDOM was born in Berlin, where two dudes came together to challenge the status quo.
Not only fashion is designed here – attitude is shown here.
Our motifs speak plainly. They are sharp, biting and question what many people would rather ignore. Whether political, social or cultural issues – our styles are where most people don't dare go.
Berlin is our home base, our message is universal.
What do we do?
Anything but normal clothes. Our Shirts and Hoodies are wearable statements.
Every design is a visual punch to the brain. You won't find any silly logos or cute sayings here. We offer motifs that provoke, shock and make you think. We initiate a dialogue with our designs - even if it is uncomfortable.
Who are we doing all this for?
For those who have the courage to ask critical questions and address grievances. For those for whom clothes are more than just fashion. For those who want to show their opinion.
If you have rough edges and your own opinion, and if you are ready to spark discussions with
your outfit, then you have come to the right place.
DIVIDED KINGDOM is for minds and bodies that cannot be pigeonholed.
Why DIVIDED KINGDOM?
Because we don't chase trends, we have principles. Our name stands for a divided society and freedom of opinion. Because we make visible the division between those who conform and those who speak up.
We don't serve the masses. We are for those who have the courage to swim against the
tide. Our designs are challenging and don't mince words.
So if you don't feel like wearing boring clothes and superficial messages, but are ready
to stand for something with a shirt or hoodie, then welcome to DIVIDED KINGDOM.
WEAR IF YOU DARE!
